Banner Ad Strategies That Work

You’ve decided to invest money in banner ads, but you’re not sure how much to invest and where? The following guidelines will help you figure out a banner ad strategy that brings in business while cutting advertising costs: Before you do anything else, you’ll want to determine who fits your primary market demographic. Construct a buyer profile using such factors as age, income level, education level, and gender. If you don’t have the statistical information to figure this out on your own, you may want to make use of sales analytics software or a marketing expert. Once you know your target demographic, you’ll be able to wisely choose sites for your banner ads. For example, if you’re selling sexy boots, you’ll want to target young women. But if your product is a pair of modest leather pumps, you should place ads on sites frequented by professional women.

Consider retargeting (or remarketing). Retargeting removes the guesswork, allowing you to focus marketing efforts on people who have shown interest in your site already. The retargeting service actually identifies and follows guests who visited your site, posting your banner ads on random pages the guest lands upon. With luck, the banner ad will lure the guest back to your site, where the guest will hopefully make a purchase. You’ll save money by paying for the one account with the retargeting service instead of paying many different sites to place ads on their sites, and you’ll get multiple chances to win over people who had already demonstrated interest in your products or services.

Build affiliate partnerships. If you provide kickbacks to affiliate partners, they will build sites, post content that leads visitors to your sites, and post your banner ads on their sites. You can do this by providing commissions to affiliate partners as rewards linked to clicks on your site, registrations on your site, or sales. You only have to pay when your affiliate partner’s work has actually produced results.

You can find more information about banner ads by clicking here.