Knowing Where To Advertise On The Radio

Advertising is one of the most important ways by which you can turn your small business into a thriving, money-making machine. And even though radio advertising – when used correctly – can be one of the most effective forms of advertisement, it can also be one of the most pointless forms of advertising when done ineffectively. One of the most important things – when it comes to “knowing what you are doing” – is to know what your target market is if you want to advertise successfully.

If you want to know which demographics are listening to which stations, there are plenty of resources that will help you know this, but if you do not know which demographic you should go after, this will not help you. For instance, you might think that advertising on a sports radio program is a good idea if you are a dentist who is wanting to advertise on the radio. After all, men come to see you just as often as women come to see you, and men listen to sports radio all the time! But once you start to pay closer attention, you will probably come to realize that it is often the women who call to make the appointments for the men, which means that you should actually be advertising on the stations the women listen to.

Once you know what demographic you are wanting to target, you will also want to make sure you know how to appeal to this demographic. Many people try to create their own radio ads, and then they wonder why the ads end up being completely ineffective. But just as you are an expert at what you do, there are people who are experts at crafting radio ads that are both catchy and effective. You can ensure results by hiring such people, which is a much better approach to take than trying to do things yourself and hoping for the right results!

Finally, use an actual ad agency to distribute the advertisements themselves, rather than having someone who works at your business and does not know what they are doing try to distribute the ads. You will be able to know the number of times your ad was played, the times of day your ad was played, and the response to the ad if you use one of these agencies; with all of this, radio advertising becomes a truly effective tool.